Why should we be?

A few weeks ago we posted a question about what we should be. After a few weeks we are now getting nearer to the answer and thank you for all the help and advice everyone has given us in helping us making a decision. The video above seemed appropriate to post in response. The lucky thing with ARK is that we know why we are doing ARK and have always discussed in terms of belief and the overall plan. In contrast we have struggled to explain our setup to others because they want to know what and how. Hope you enjoy the video, which is taken from a TEDx conference with Simon Sinek speaking.